Street media: Beauty over ugliness

As part of the media mix for The Heineken Cup about 10 years ago, we painted advertisements on garage doors along the route from railway stations to rugby grounds. It was a tactical element of the mix: fun and low cost. Garage doors are not inherently beautiful. I like to think there was social, as well as commercial, value!

Many high streets are currently blighted by shuttered shop fronts. Streetskins are doing us all a favour by providing the opportunity to turn them into advertising space.

Of course, what will turn this from a cost opportunity (pulling down the price of outdoor) in to something more will be the ability of ad agencies to develop some knock-out creative to bestow on them.

Over to you...