Phoenix Manifesto

Plan Phoenix is born of recession. Businesses face urgent and complex decisions and choices. This is no longer business as usual (if it ever was). New realities require new strategies, but if previous answers are obsolete, what price experience? Especially as risk and fear tend to stifle the debate - creating a conspiracy of silence. We need more opportunities to ask difficult questions.

Plan Phoenix is a response to deafening silence. An attempt to provoke, interrogate and debate the emerging economic realities and their impact on marketing.

Alex Bicknell
Ready for Tomorrow:AM?
www.tomorrowam.co.uk